Macdermid Autotype advertising
  MacDermid Autotype Advertising
Macdermid Autotype logo

Other design projects include...
Exhibition material, literature, advertising, direct mail.
The challenge
MacDermid Autotype is the innovatory leader in touch-sensitive controls and related technologies. Following its merger with the US company MacDermid, Autotype needed to reassure the market that the change would not affect its renowned quality. We devised a series of promotional and advertising campaigns in numerous languages to support this message.
The results
The advertising campaign was deemed to have fulfilled its mission by the client and we continued to raise the company profile through consistent application of the brand in literature, advertising, exhibition support and presentations.